Salty Swimwear

Founded in 2014, Australian swimwear label Salty Swimwear designs thoughtful swimwear for babies and children, hallmarked by the brand’s signature boho-inspired prints, florals and frilly details. Inspired by relaxed beachside lifestyles, founder and designer Bek sought to create a children’s swimwear brand with a considerate approach.

Bek sought the expertise of Isla Social to help her increase brand awareness and online sales through paid advertising and email marketing. Over the course of our 18 month partnership Salty Swimwear flourished and grew tremendously. We saw back to back months of 16.52 and 30.13 ROAS in the summer months.

Scope of works:

  • Digital Strategy 

  • Digital Advertising (FB/IG)

  • Email Marketing 

Salt + Kin Studio